The Roscoe

I recently created a basketball-themed concept for Torchy’s March Taco of the Month, The Roscoe. The taco is a fan favorite of the fast casual brand’s guests, so we wanted to do something with a big feel. I designed a chicken team mascot, and other graphics for social media that center around the five ingredients in the taco big the “starting five”.

To coincide with the campaign, we also created a taco bracket challenge that allowed fans on social media to vote for a winner that will be a taco of the month offering later this year. It’s the first time Torchy’s has ever offered fans a voice in the conversation of selecting menu item offerings.


The Preacher

I recently created the concept, artwork and animation for Torchy’s taco of the month for December, The Preacher. This was the first offering of an al Pastor for Torchy’s and I wanted to make sure it stayed true to the company’s marketing spirit. — edgy, but not offensive.

The concept theme I designed is an ode to those questionable TV evangelists of the 1980s and 90s. His message - “For only a small contribution of $5.50 - you too can be saved by the flavors of this most righteous taco. Amen!”

Texas Tech Football Videoboard Animation

Here are some screenshots from a recent videoboard project for Texas Tech Football. I created a crowd pump animation for their stadium’s big board. Will post the animation here soon.


Some Like It Hot

For Torchy’s taco of the month campaign in August called “Some Like It Hot”, I developed a creative film-themed campaign promotion. SLIH happens every August, and each week during the month a new taco is unveiled that was hotter than the last. The promo utilizes the brand’s four hottest tacos for the limited run.

Besides creation direction & concept creation on the project, I built and animated five quick trailers and designed two of the film posters (Barn Burner / Scalding Pig) that were featured in stores and as giveaway promotional stickers.

The month-long campaign ended with a big event at Mueller Park where we teamed with Alamo Drafthouse for an outdoor showing of E.T. The campaign was a huge success and one of the most fun projects to work on with the company to date.