The Roscoe

I recently created a basketball-themed concept for Torchy’s March Taco of the Month, The Roscoe. The taco is a fan favorite of the fast casual brand’s guests, so we wanted to do something with a big feel. I designed a chicken team mascot, and other graphics for social media that center around the five ingredients in the taco big the “starting five”.

To coincide with the campaign, we also created a taco bracket challenge that allowed fans on social media to vote for a winner that will be a taco of the month offering later this year. It’s the first time Torchy’s has ever offered fans a voice in the conversation of selecting menu item offerings.

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The Preacher

I recently created the concept, artwork and animation for Torchy’s taco of the month for December, The Preacher. This was the first offering of an al Pastor for Torchy’s and I wanted to make sure it stayed true to the company’s marketing spirit. — edgy, but not offensive.

The concept theme I designed is an ode to those questionable TV evangelists of the 1980s and 90s. His message - “For only a small contribution of $5.50 - you too can be saved by the flavors of this most righteous taco. Amen!”

Texas Tech Football Videoboard Animation

Here are some screenshots from a recent videoboard project for Texas Tech Football. I created a crowd pump animation for their stadium’s big board. Will post the animation here soon.

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Some Like It Hot

For Torchy’s taco of the month campaign in August called “Some Like It Hot”, I developed a creative film-themed campaign promotion. SLIH happens every August, and each week during the month a new taco is unveiled that was hotter than the last. The promo utilizes the brand’s four hottest tacos for the limited run.

Besides creation direction & concept creation on the project, I built and animated five quick trailers and designed two of the film posters (Barn Burner / Scalding Pig) that were featured in stores and as giveaway promotional stickers.

The month-long campaign ended with a big event at Mueller Park where we teamed with Alamo Drafthouse for an outdoor showing of E.T. The campaign was a huge success and one of the most fun projects to work on with the company to date.

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