I recently created the concept, artwork and animation for Torchy’s taco of the month for December, The Preacher. This was the first offering of an al Pastor for Torchy’s and I wanted to make sure it stayed true to the company’s marketing spirit. — edgy, but not offensive.
The concept theme I designed is an ode to those questionable TV evangelists of the 1980s and 90s. His message - “For only a small contribution of $5.50 - you too can be saved by the flavors of this most righteous taco. Amen!”