Some Like It Hot

For Torchy’s taco of the month campaign in August called “Some Like It Hot”, I developed a creative film-themed campaign promotion. SLIH happens every August, and each week during the month a new taco is unveiled that was hotter than the last. The promo utilizes the brand’s four hottest tacos for the limited run.

Besides creation direction & concept creation on the project, I built and animated five quick trailers and designed two of the film posters (Barn Burner / Scalding Pig) that were featured in stores and as giveaway promotional stickers.

The month-long campaign ended with a big event at Mueller Park where we teamed with Alamo Drafthouse for an outdoor showing of E.T. The campaign was a huge success and one of the most fun projects to work on with the company to date.