The Maine Squeeze

I recently designed the campaign artwork and branding for Torchy’s Taco of the Month, The Maine Squeeze. The lobster taco made its debut in July 2018 and I created the vector art for point-of-sale register stations, digital graphic assets and animated trailer. The Maine Squeeze’s story scene features company founder Mike Rypka as the lobster boat captain (complete with trademark yellow sneakers and taco pattern shorts) in search of today’s catch.